Google unveiled its talking shoe at the South by Southwest Festival in Austin, Texas. The shoe is basically an Addidas sneaker embedded with Bluetooth technology, plus a computer and pressure sensor.
It can tell what you're doing, or what you're not doing, then communicate what you should do be doing via a speaker wired through the tongue.
The computer also enables the shoe to react based on the wearer’s movements, or lack thereof.
If you’re sitting on a park bench, the shoe may inform you: ‘This is super boring.’
It’s a part of the Art Copy & Code project, which has been designed to deliver a new frontier of marketing and advertising.
Aman Govil, lead of the advertising arts team was quoted saying ‘If you put what the shoe knows through an algorithmic logic engine, it can translate it into copy.
‘Now if you give that copy to an interesting copy writer, you could give the shoe personality. One shoe could be the trash-talking shoe.’
The possibilities are endless, but the shoes can be worn by favorite athletes and let their Twitter followers know how fast they’re going during a particular sporting event, for example.
But Google claims that it has no plans yet to develop the fancy footwear into a shoe empire. Wow!
No comments:
Post a Comment