PICTURES FROM INTERSWITCH NIGERIA'S LOYALTY PROGRAM ''REWARD MONEY'' FOR VERVE CARD USERS

L-R Mr. Akeem Lawal( Director Switching and Processing Interswitch), a gift card winner, and Mrs Tobi Boshoro( Div. Head Verve Business Interswitch)

 Interswitch Nigeria recently  held its loyalty program for verve card users tagged ‘’ Reward money’’ at the ground floor of Surulere shopping mall popularly known as Shoprite on the 1st of February 2013. 
Reward money is aimed at giving value to Verve card users as they earn money back on their verve cards each time they use them at a recognized verve card portal.
So far, Verve has over 100 merchants with 12 merchants situated at the Surulere shopping mall.
Some of the Merchants in the Surulere  shopping mall and the percentages  their  customers stand to gain back as reward money for purchasing items with their Verve cards include Accessories 2 die 4 (4-4.5%), Bechis Closet (2.5%), Blooming Dames(4.5%), Enemaya(2.5%), Live Mechanics (2.5%), Lofinaz(2.5%), Nired(2.5%), Pills Plus Pharmacy (2.5%), Twice as Nice(2.5%), Us polo (2.5%), Zhoni collections(2.5%) , La mode (2.5%).
The ‘’Reward Money’’ on the verve card can however be spent by a verve card holder   at any recognized verve card portal/ POS at will.

The benefits of being  a verve card merchant include  Customer retention, repeat purchase, increase in sales, less theft(since it is cashless), shop owners have more information about their customers etc.
A merchant in Surulere Shopping mall Sade Salami of Bloomingdames has been a verve card ‘’Reward Money ‘’user  for over 2months  and  in her testimonial affirmed her support for the use of electronic card systems ,and generally thinks the ‘’Reward Money’’  initiative is a good idea’’.
Another merchant in the Surulere shopping mall known as Shegun Adams, a Manager at Zhoni apparels with branches in mega plaza, MMA 2 , Opebi Lagos etc  also affirms the Verve ‘’Reward Money’’ initiative as having the capacity to drive sales to a business.
In order to be a Reward money partner with verve, a merchant must be able to give discounts to their customers with verve cards. For more information, visit www.myrewardmoney.com.
A similar event will also hold at the Palms Shopping Mall Lekki on the 14th of February 2013.



Mr Akeem Lawal, Director, Switching and Processing Interswitch



Muyiwa , Damilare and Layi( Staff of  Verdant Zeal, the Marketing Communications agency for Interswitch)

My interview with  Mr Jeffrey Williams, Head Merchant Acquiring and Loyalty services Interswitch







I, Chidinma Naze (Staff of Brain Box I-media  in black and white and coloured.( I think the black and white picture rocks)




My interview with  a Merchant Shegun Adams ( Manager  at Zhoni)







MC- Ajebo of Naija fm 102.7










   Sade Salami CEO BloomingDames ( A Merchant in the Surulere shopping mall)







A cross section of ushers at the event