Unseen to the world.
Introducing VLISCO'S bold new fabric collection: Réflexion Optique, enriched
with spectacular colours, geometric patterns and playful optical illusions.
The Unseen campaign. The key behind our new
campaign is that any woman adorned in our new collection Réflexion Optique
is able to reflect and unveil every side of her personality – ensuring she will
never be unseen to those around her. It’s a concept that’s brought vividly to
life in our campaign imagery. The model expresses every side of her spirit with
Vlisco. Playfulness, nonchalance, flamboyance, empowerment; each one revealed
through a different mirror. What was unseen is now revealed. A true reflection
on her soul.
Eye-catching. Every fabric of Réflexion Optique is alive with angular forms unveiling layer after layer of shape, form and complexity. Look closely and will always see something new – such is their richness of design aesthetic.
Hypnotic illusions. In our new collection we’ve brought many fabrics to life with the trompe l’oeil effect. Two-dimensional shapes appear to be three-dimensional. What appears to have physical depth, is in fact flat – bringing a wonderful dynamism to every design. Our team has also brought the moiré effect to bear on a number of fabrics so even when a Vlisco lady is stood still, the fabric seems to move before your eyes.
A fresh colour expression. For this collection we have introduced a brand new colour palette for Vlisco – romantic pastels. This ensures Réflexion Optique is all the more exciting, all the more ‘unseen’. The experience can be likened to the visual joy of the Hortensia flower. One time you gaze upon it and it appears to be purple, another time and it’s pink and again it’s blue. This delightful perplexity ensures the colourful beauty of the fabrics never give rise to boredom. They are a unique joy time and again. They are always unseen.
Embracing the past. Defining the future. We’ve also breathed fresh life into our classic fabrics with new collection colour stories. This gifts them with a modern interpretation creating all the more opportunities for sartorial originality. It also allows those who fell in love with the original fabrics, to fall in love with them all over again.
Limited Editions. Unlimited potential. To add to our selection of irresistible textiles, we’ve created new Limited Edition fabrics providing a new design signature to classic patterns: a dazzling shimmer. An embellishment that sharpens the attraction of the geometric nature of the patterns and lures the eye like never before.
Original scarves. Our striking Réflexion Optique inspired scarves are fashioned from the finest, ethereal silk fabric creating a soft, alluring handle and the most refined finish. Created using extra large fabric sizing, our multi-dimensional scarves are perfect as an accessory or a glorious statement as part of an outfit.
Vlisco. Since 1846 we’ve created unique fabrics in Holland influencing the African fashion landscape, with some 350,000 designs now in our archive. In fact, we are still the only producer of authentic Dutch wax fabrics recognisable for their original designs, striking colours and wax craquelé.
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